Path.To provides professionals with a place to build a profile that works for them. Each profile includes the user’s name, title, location, industry, endorsable skills and access to the user’s other profiles and resources including LinkedIn, Facebook, Twitter, a website or their vCard. The user’s photo can be added to the profile to make the viewing experience more personal. Areas are reserved for work experience, education experience as well as sharing tools that allow a visitor to pass the user’s Path.To profile along through social networks and Google. Path.To also includes a simple import feature that pulls data from an existing LinkedIn profile and adds it to the Path.To page. Text isn’t the only thing that can be edited. The user can also change the look and feel of their profile. Path.To includes an array of beautiful backgrounds and themes. Further customization options can be accessed that allows the user to change the font color, name plate color, masthead color, background image and background height.
Path.To was introduced into beta in June of 2011. Just two months later in August, the application was officially launched and became available to professionals all over the web. The application’s initial goal was to provide a way for professionals to show as much or as little of their personality in a clean, organized way. Path.To was also intended to reduce overhead for professionals.
There are numerous ways to build a professional profile online. Path.To stands out because it gives the user complete control over the personality of their profile. Path.To manages to combine professional elements, such as work history and a clean layout with original visualizations. The user can completely customize their Path.To profile however they like, revealing as much or as little of their individuality as they like.
Path.To is very user friendly. A new user can dive right in after logging in. The profile editing page actually shows the user each element and where it appears on the page. The user can click on a profile area to edit it. The application includes a small pop up box with the name of the area as well as a short description that helps the user navigate. The profile dashboard provides the user with many helpful stats, including recent activity, unique visitors, endorsements and more.
New users are required to use their Facebook profile to create a Path.To profile. To get started, the user can click the blue and white “Sign In with Facebook” button in the upper right hand corner or the green, circular “Create Your Profile” button found near the center of the homepage. A pop up box will appear and ask the user for their Facebook log in information. The user must click allow to provide Path.To with access to their Facebook profile.
Path.To could be a helpful application, but it isn’t one that offers enough functionality to justify a subscription fee. Luckily the creators have kept Path.To appealing by providing free access to everyone. All visitors can log in and begin designing a professional profile for free. There are no subscription fees or other expenses associated with using Path.To.
Path.To is an interesting resource for anyone who would like to build a unique, effective profile. The application is intended for professionals who are looking for cost effective ways to advertise their skills, abilities and experience.